Tag Archives: SSE

Why do I consider Foppa crocs and my “Appelq” Nike ID shoes to be good products?

Posted on August 26, 2010 by Appelq

Next week the MCXL semester starts. MCXL is a special program offered at Stockholm School of Economics aiming to foster the best marketers and communicators of tomorrow. MCXL was founded in 2002 by the rock star of SSE, Professor Micael … Continue reading →

Posted in Communication, Marketing, Media, Social Media, Stockholm School of Economics | Tagged bad products, brand ambassadors, brand associations, brand image, buzz marketing, Communication, Converse, customization, facebook, Foppa crocs, good products, GPS shoes, High heel flip flops, Lady Gaga, Marketing, MCXL, Micael Dahlén, Nike ID, Nike red, PR, shoes, Social Media, SSE, twitter | 60 Comments

About TEDxSSE4m

Posted on April 25, 2010 by Lisa Enckell

Students from the 4m-program at Stockholm School of Economics organized an independent TEDx event on April 21st 2010, TEDxSSE4m. 110 people attended and it was a good mix between students, professors and staff from SSE and professionals. Approximately 50 % … Continue reading →

Posted in TEDx | Tagged 4M-program, Handels, Jocke Jardenberg, MTG Radio, photos, Robin Teigland, SSE, student projects SSE, TED, TEDx, TEDxSSE4m, TEDxStockholm, Tomas Bacoccoli | 2 Comments

Teacher’s note, part 3

Posted on April 21, 2010 by Riikka

As a part of the 4M theme week, I asked a few of our professors to write about the first year of the new Marketing and Media Management program from a teacher’s point of view. Professor Per Andersson wrote about … Continue reading →

Posted in Stockholm School of Economics | Tagged Education, Guest lecture, Handels, Master program, SSE, SSE4M, Stockholm School of Economics | 1 Comment

Teacher’s note, part 2

Posted on April 21, 2010 by Riikka

As a part of the 4M theme week, I asked a few of our teachers to write about the first year of the new Marketing and Media Management program from a teacher’s point of view. In this second part, Henrik … Continue reading →

Posted in Stockholm School of Economics | Tagged Handels, SSE, SSE4M, Stockholm School of Economics, teacher's note | Leave a comment

Teacher’s note, part 1

Posted on April 21, 2010 by Riikka

As a part of the 4M theme week, I asked a few of our professors to write about the first year of the new Marketing and Media Management program from a teacher’s point of view. Associate professor Henrik Agndal wrote … Continue reading →

Posted in Stockholm School of Economics | Tagged Handels, SSE, SSE4M, Stockholm School of Economics, teacher's note | Leave a comment

I have so many questions!

Posted on April 20, 2010 by Riikka

After we announced this theme week in the Facebook group for newly admitted Master’s students, one of the new students sent a few questions to me. The odds are that she isn’t the only one wondering about the same questions, … Continue reading →

Posted in Stockholm School of Economics | Tagged Handels, SSE, SSE4M, Stockholm School of Economics | Leave a comment

SSE 4M + SASSE

Posted on April 20, 2010 by Jules

Inspiring and spot-on thoughts, Vanessa and Pierre. My two lovely classmates have covered a range of topics: the good and not-as-good surprises, the awesome bond of the class, the nature of the program, etc. However, another major aspect of SSE … Continue reading →

Posted in General Interest, Marketing, Stockholm School of Economics | Tagged Handels, SASSE, SSE, SSE4M, Stockholm School of Economics | Leave a comment

A Year I’ll Never Forget

Posted on April 19, 2010 by pierrefect

My first year at the 4M program has been one of so many different experiences and learning opportunities that I cannot possibly cover them all without writing a book. However, I will talk about three things that I think the new “4M:ers” should be aware of:
1. You will learn and develop a lot
2. You will meet new friends
3. You will work hard Continue reading →

Posted in Marketing, Stockholm School of Economics | Tagged 4M, Education, Handelshögskolan i Stockholm, Marketing, New Students, SSE, SSE4M, Welcoming | Leave a comment

Will you join us next fall?

Posted on April 19, 2010 by Riikka

Have you been admitted to the MSc program with specialization in Marketing and Media Management? Congratulations! To welcome the new generation of 4M students, we – the current Marketing and Media Management students at SSE – are hosting a theme … Continue reading →

Posted in Stockholm School of Economics | Tagged Handels, SSE, SSE4M, Stockholm School of Economics | 1 Comment

Facebook and Google, threats to the established society and Sweden’s workforce?

Posted on April 13, 2010 by mikaelmeijer

Facebook has become a modern concern in workforces around the globe as people has begun alternating their work behavior and time to include social media activities like networking and updating of statuses online. In analyzing the case of Sweden regarding … Continue reading →