Tag Archives: Marketing

Mobile – 7 Reasons why it’s perfect for marketing (+1 more)

Building further on my thesis research, here are a few tidbits of why the mobile medium is so perfectly suited for marketing communications. None of the points below should be new to anyone closely following the growth and development of … Continue reading

Posted in Communication, Marketing, Media | Tagged , , , , , , , , , , | 3 Comments

The Employment Market Exchange: Do Top Job Seekers have leverage?

In order to complete our Masters degree at the Stockholm School of Economics, all of the authors on this blog are required to write a master thesis. My thesis will attempt to analyze how firms implement a mobile recruiting strategy … Continue reading

Posted in Communication, Marketing, Uncategorized | Tagged , , , , , , , , , , , , , , | Leave a comment

Entrepreneurship+Marketing

  G’day everybody! I thought I would post here the podcast I made for my entrepreneurship course at the University of Sydney, during the Fall semester 2010 (on CEMS exchange). The quality is not good, the editing is poor but … Continue reading

Posted in General Interest, Marketing, Student exchange | Tagged , , , , , , | Leave a comment

Theme: Music & Marketing

In the above video, New York Times tech columnist David Pogue sings about the history of music and television on the Internet. The medley from 2007 focuses on two competing methods of acquiring mp3s in the post-CD-era: illegal downloads and the … Continue reading

Posted in Marketing | Tagged , | Leave a comment

Experiencing the Middle Kingdom

After a great idea by some of my classmates to have an international theme week I decided to sit down and hammer down a short description of my experiences so far. Not only because I want to make other fellow … Continue reading

Posted in Marketing, Stockholm School of Economics, Student exchange | Tagged , , , , , , | 3 Comments

Why do I consider Foppa crocs and my “Appelq” Nike ID shoes to be good products?

Next week the MCXL semester starts. MCXL is a special program offered at Stockholm School of Economics aiming to foster the best marketers and communicators of tomorrow. MCXL was founded in 2002 by the rock star of SSE, Professor Micael … Continue reading

Posted in Communication, Marketing, Media, Social Media, Stockholm School of Economics | Tagged , , , , , , , , , , , , , , , , , , , , , , , | 60 Comments

CSR and Social Media for a Troubled Brand

The last assignment we had in our Sustainability Marketing course last semester was to come up with a proposal for how Vattenfall – Europe’s third-largest energy company which is wholly owned by the Swedish Government – can build trust in the Vattenfall … Continue reading

Posted in Communication, Marketing, Social Media, Sweden | Tagged , , , , , , , , , , , , , , , | 2 Comments