Monthly Archives: July 2010

CSR and Social Media for a Troubled Brand

The last assignment we had in our Sustainability Marketing course last semester was to come up with a proposal for how Vattenfall – Europe’s third-largest energy company which is wholly owned by the Swedish Government – can build trust in the Vattenfall … Continue reading

Posted in Communication, Marketing, Social Media, Sweden | Tagged , , , , , , , , , , , , , , , | 2 Comments

From a PR-perspective

It is summer and school will not start until another month. Most of us in the class are working as summer interns for different companies or organizations, some are travelling others are taking a summer course. I am one of … Continue reading

Posted in Communication | Tagged , , , , , | 3 Comments

Like buttah?

I am getting a little verklempt. Talk amongst yourselves. I’ll give you a topic: Discuss

Posted in Marketing | 1 Comment