Tag Archives: Guest lecture

Teacher’s note, part 3

As a part of the 4M theme week, I asked a few of our professors to write about the first year of the new Marketing and Media Management program from a teacher’s point of view. Professor Per Andersson wrote about … Continue reading

Posted in Stockholm School of Economics | Tagged , , , , , , | 1 Comment

Saab- the new road to success

Saab- the new road to success Last year has evidently been characterized by a lot of turmoil around Saab and its future as GM, its owner and hit hard from the financial crisis, decided to drop/ sell the brand after … Continue reading

Posted in Management, Marketing, Media, Stockholm School of Economics, Sweden | Tagged , , , , , | 2 Comments