Author Archives: Appelq

About Appelq

Pursuing a Masters degree in Business and Economics at the Stockholm School of Economics. Currently enrolled in the MCXL program.

Why do I consider Foppa crocs and my “Appelq” Nike ID shoes to be good products?

Next week the MCXL semester starts. MCXL is a special program offered at Stockholm School of Economics aiming to foster the best marketers and communicators of tomorrow. MCXL was founded in 2002 by the rock star of SSE, Professor Micael … Continue reading

Posted in Communication, Marketing, Media, Social Media, Stockholm School of Economics | Tagged , , , , , , , , , , , , , , , , , , , , , , , | 60 Comments

How can we ever ditch Abercrombie & Fitch?

I just came home from a week in New York and something that lingers in my mind is the ineraseable impression of the ultra-hyped Abercrombie & Fitch (A&F) store. Not nessesarily because of the clothing line, which in itself is … Continue reading

Posted in Marketing | Tagged , , , , , | 5 Comments

Can you predict the outcome of Melodifestivalen with the help of Google Trends?

Believe it or not but tomorrow, approximately 3.5 million Swedes will turn on their tv:s, krank the volume pot and voluntarily let their eyes and their ears be tortured by cheesy song numbers performed by cheesy artists dressed in cheesy … Continue reading

Posted in Media, Sweden | Tagged , , , , , , , , , , , , , , , | 14 Comments