- Welcome to SSE 4M, a blog by the Master students in Marketing and Media Management at the Stockholm School of Economics (Handelshögskolan i Stockholm).
Catch up with us:
Monthly Archives: February 2010
Note: All information taken from Interbrand. Poll is open until 06-03-2010.
For a while now, I have been thinking about exams, and why our performance in school to a large extent is based on our results from exams. The idea behind an exam is that you read, read, read until your … Continue reading
In his latest book, Chief Culture Officer, Canadian anthropologist Grant McCracken argues for the need for organizations to understand culture. The subheading of the book reads How to Create a Living Breathing Corporation and I think this summarizes the point … Continue reading
This is a topic, I’ve been wanting to write about since a long time. But after our latest case study for the Media Management course (“Electronic Arts: The Blockbuster Strategy”) and today’s guest lecture by Gustav Enekull – Marketing Manager … Continue reading