Author Archives: mikaelmeijer

The SIME Experience Part 2

The SIME Experience part 2 continues with some interesting company presentations and reflections. First up is, Gowalla– CEO, Josh Williams Where are we going –the story of Gowalla and the social future? Having the idea of connecting places online, Josh … Continue reading

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The SIME Experience Part 1

SIME After having spent two awesome days @ SIME with some of the world’s most creative minds within online media and business development, I thought I would share some of the contents that was presented. It will be a selective … Continue reading

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Vattenfall- the importance of honesty

After  just having completed the live case study scenario with Vattenfall in module 5 at Stockholm School of Economics (SSE) regarding their CSR and branding and communication strategy, it is with mixed emotions that I today acknowledged when I opened … Continue reading

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Facebook and Google, threats to the established society and Sweden’s workforce?

Facebook has become a modern concern in workforces around the globe as people has begun alternating their work behavior and time to include social media activities like networking and updating of statuses online. In analyzing the case of Sweden regarding … Continue reading

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Saab- the new road to success

Saab- the new road to success Last year has evidently been characterized by a lot of turmoil around Saab and its future as GM, its owner and hit hard from the financial crisis, decided to drop/ sell the brand after … Continue reading

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