Tag Archives: branding

The Employment Market Exchange: Do Top Job Seekers have leverage?

In order to complete our Masters degree at the Stockholm School of Economics, all of the authors on this blog are required to write a master thesis. My thesis will attempt to analyze how firms implement a mobile recruiting strategy … Continue reading

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The Social Job Hunt: Build your Online Brand and ‘Tweet’ your Way to a Great Career

The recruitment game has changed! It’s no longer about formal resumes or cover letters. Recruiters all over the world are sourcing talent through social media. The Online Urban Legend Turned REALITY Did you heard about the Stanford student who got … Continue reading

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CSR and Social Media for a Troubled Brand

The last assignment we had in our Sustainability Marketing course last semester was to come up with a proposal for how Vattenfall – Europe’s third-largest energy company which is wholly owned by the Swedish Government – can build trust in the Vattenfall … Continue reading

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Spotify Social – a tool for viral marketing?

Last week, Spotify begun rolling out the new version of its software. This was described as the largest feature upgrade since their launch in late 2008. The new Spotify mostly has new functionality in two areas: social networking and local … Continue reading

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