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Tag Archives: CCT
Changes in consumer behavior and technology have implications for marketing and market research. We saw a glimpse of this as we were running around on Second Life, analyzing the strategic situation of various virtual entrepreneurs. Another evolving tool is videography, … Continue reading
In his latest book, Chief Culture Officer, Canadian anthropologist Grant McCracken argues for the need for organizations to understand culture. The subheading of the book reads How to Create a Living Breathing Corporation and I think this summarizes the point … Continue reading