Tag Archives: music

SSE 4M in 23 songs

As part of the music theme week, I asked my classmates as well as the students that started in the program this fall to submit songs for a Spotify playlist. Here is the result! Advertisements

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Banks with Beat- a new dawn for the Music industry?

Some days ago Johan Lindgren, the former marketing director of Universal Music Sweden, visited SSE. He gave a funny and bewildering speech about his long career within the music industry – an industry that during the last decade have been … Continue reading

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iTunes Ping

Apple launched a new version of iTunes a few months ago. The most important new feature in iTunes 10 is Ping, a social network for music. Ping allows the 160 million iTunes users to follow artist and friends, thus making … Continue reading

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Theme: Music & Marketing

In the above video, New York Times tech columnist David Pogue sings about the history of music and television on the Internet. The medley from 2007 focuses on two competing methods of acquiring mp3s in the post-CD-era: illegal downloads and the … Continue reading

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How limitations boost creativity

In this week’s MCXL class we talked about creativity, and how it is increased by a limitation of resources. I guess most of the 4M students have had this experience before, that it is hard to come up with good … Continue reading

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Spotify Social – a tool for viral marketing?

Last week, Spotify begun rolling out the new version of its software. This was described as the largest feature upgrade since their launch in late 2008. The new Spotify mostly has new functionality in two areas: social networking and local … Continue reading

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