Category Archives: Communication

Mobile – 7 Reasons why it’s perfect for marketing (+1 more)

Building further on my thesis research, here are a few tidbits of why the mobile medium is so perfectly suited for marketing communications. None of the points below should be new to anyone closely following the growth and development of … Continue reading

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The Employment Market Exchange: Do Top Job Seekers have leverage?

In order to complete our Masters degree at the Stockholm School of Economics, all of the authors on this blog are required to write a master thesis. My thesis will attempt to analyze how firms implement a mobile recruiting strategy … Continue reading

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How to market an oscar candidate

With the Oscar Ceremony taking place on the 27 of February, I thought it would be a good idea to give some advice for future film-makers in how they should market their potential Oscar candidates, or more importantly when. The … Continue reading

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Banned from TV!

Pokerstars.com, the online gambling website, made a commercial for Germany that is not fit for German TV, according to the always so credible newspaper Aftonbladet. Take a look: Oooh yeaaahhhhh, some good ultra violence there. To me, it is pretty … Continue reading

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Improve the CV by making it interactive

Have you also questioned why we still are supposed to send in letters (even if they are digital) to our potential future employers? Letters were invented thousands of years ago when that was the only way of communicating with two … Continue reading

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Blow up school kids, get some buzz

Environmentalist group 10:10 wants you to decrease your carbon dioxide emissions (or whatever, one of those bad gases anyway) with ten percent. Coolio. To spread the word, they made a three minute long clip where they make köttfärssås out of … Continue reading

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I hate my boss! an experiment

I hate my boss! “I hate my boss”? People who know me might be surprised by that headline. Since I am still at school, I don’t even have a boss. If I were working, I don’t think I would hate … Continue reading

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