- Welcome to SSE 4M, a blog by the Master students in Marketing and Media Management at the Stockholm School of Economics (Handelshögskolan i Stockholm).
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Tag Archives: Communication
In order to complete our Masters degree at the Stockholm School of Economics, all of the authors on this blog are required to write a master thesis. My thesis will attempt to analyze how firms implement a mobile recruiting strategy … Continue reading
It is summer and school will not start until another month. Most of us in the class are working as summer interns for different companies or organizations, some are travelling others are taking a summer course. I am one of … Continue reading
After just having completed the live case study scenario with Vattenfall in module 5 at Stockholm School of Economics (SSE) regarding their CSR and branding and communication strategy, it is with mixed emotions that I today acknowledged when I opened … Continue reading
We live in a world littered with advertising. I have long felt that the current technology can be used better to provide an advertising experience that is literarily welcomed by the user. Seemingly few alternatives seems to exist that can perform this task well, especially in the mobile world. However, it seems that finally we may start to take some real steps towards this goal in the mobile realm due to iAd. Continue reading