Tag Archives: Advertising

Experiencing the Middle Kingdom

After a great idea by some of my classmates to have an international theme week I decided to sit down and hammer down a short description of my experiences so far. Not only because I want to make other fellow … Continue reading

Posted in Marketing, Stockholm School of Economics, Student exchange | Tagged , , , , , , | 3 Comments

iAd – Mobile Advertising Taken Further?

We live in a world littered with advertising. I have long felt that the current technology can be used better to provide an advertising experience that is literarily welcomed by the user. Seemingly few alternatives seems to exist that can perform this task well, especially in the mobile world. However, it seems that finally we may start to take some real steps towards this goal in the mobile realm due to iAd. Continue reading

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