Tag Archives: Media

Mobile – 7 Reasons why it’s perfect for marketing (+1 more)

Building further on my thesis research, here are a few tidbits of why the mobile medium is so perfectly suited for marketing communications. None of the points below should be new to anyone closely following the growth and development of … Continue reading

Posted in Communication, Marketing, Media | Tagged , , , , , , , , , , | 3 Comments

CSR and Social Media for a Troubled Brand

The last assignment we had in our Sustainability Marketing course last semester was to come up with a proposal for how Vattenfall – Europe’s third-largest energy company which is wholly owned by the Swedish Government – can build trust in the Vattenfall … Continue reading

Posted in Communication, Marketing, Social Media, Sweden | Tagged , , , , , , , , , , , , , , , | 2 Comments

iPad – the solution for newspapers?

I guess no one has missed Apple’s launch of the iPad. Many people in the news industry are now wondering, is this the solution we have waited for? Will people finally be willing to pay for the news? The mobile … Continue reading

Posted in Media | Tagged , , , | 2 Comments