Tag Archives: Social Media

Pin Me Pretty: What is Pinterest?

Hello there! I’m back after a loooong silence that has been mainly caused by extreme busy-ness, no inspiration and a general drought when it comes to ideas. Today, I’ll do my comeback with a new social network that has been … Continue reading

Posted in General Interest, Social Media | Tagged , , , , , | 1 Comment

‘Facebook effect’ on grades?

Today one of the bloggers on Mashable, Jolie O’Dell wrote an interesting post and started an interesting discussion regarding students’ usage of social media and the impact on grades. She asks whether we students perceive our activities on social media to have … Continue reading

Posted in Social Media, Stockholm School of Economics | Tagged , , , , , , , | 2 Comments

The SIME Experience Part 2

The SIME Experience part 2 continues with some interesting company presentations and reflections. First up is, Gowalla– CEO, Josh Williams Where are we going –the story of Gowalla and the social future? Having the idea of connecting places online, Josh … Continue reading

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The Swedish Election – a trending topic on Facebook

Facebook is a busy town square where people are handing out flyers – at all times. The time when our political view was something we kept for our selves is gone. It is less than a week until the election … Continue reading

Posted in Communication, Social Media, Sweden | Tagged , , , , , , , | 2 Comments

Look at Looklet.

G’day! Remember me? Long time, no see.. but I’m back to report from down under! I discovered this site yesterday on a greek blog, only to realize that the promising startup is based on the familiar Åsögatan in Södermalm! Looklet.com … Continue reading

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Why do I consider Foppa crocs and my “Appelq” Nike ID shoes to be good products?

Next week the MCXL semester starts. MCXL is a special program offered at Stockholm School of Economics aiming to foster the best marketers and communicators of tomorrow. MCXL was founded in 2002 by the rock star of SSE, Professor Micael … Continue reading

Posted in Communication, Marketing, Media, Social Media, Stockholm School of Economics | Tagged , , , , , , , , , , , , , , , , , , , , , , , | 60 Comments

CSR and Social Media for a Troubled Brand

The last assignment we had in our Sustainability Marketing course last semester was to come up with a proposal for how Vattenfall – Europe’s third-largest energy company which is wholly owned by the Swedish Government – can build trust in the Vattenfall … Continue reading

Posted in Communication, Marketing, Social Media, Sweden | Tagged , , , , , , , , , , , , , , , | 2 Comments