- Welcome to SSE 4M, a blog by the Master students in Marketing and Media Management at the Stockholm School of Economics (Handelshögskolan i Stockholm).
Categories
- Communication (22)
- General Interest (20)
- Management (8)
- Marketing (43)
- Media (21)
- Polls (1)
- Social Media (28)
- Stockholm School of Economics (27)
- Student exchange (5)
- Sweden (11)
- TEDx (5)
- Uncategorized (2)
Catch up with us:
Author Archives: Eleni Miliou
Pin Me Pretty: What is Pinterest?
Hello there! I’m back after a loooong silence that has been mainly caused by extreme busy-ness, no inspiration and a general drought when it comes to ideas. Today, I’ll do my comeback with a new social network that has been … Continue reading
Posted in General Interest, Social Media
Tagged basics, how to, pins, pinterest, Social Media, tips
1 Comment
The Pomodoro Technique!
Haha, what an absolutely great name for a time-management method! Amidst thesis-writing fever and finalization of final versions of final reports, I give to the people of Handels a great tool AND a super cool example of a Thesis topic. … Continue reading
Entrepreneurship+Marketing
G’day everybody! I thought I would post here the podcast I made for my entrepreneurship course at the University of Sydney, during the Fall semester 2010 (on CEMS exchange). The quality is not good, the editing is poor but … Continue reading
Shoes of Prey
Hello followers from around the globe, The DIY trend hit the shoe-biz! Of course, you’re not supposed to become yourself’s little Schuhmacher, but you can feel like Blahnik for a day. The Sydney-based start-up ‘Shoes of Prey’ allows you to … Continue reading
Posted in General Interest, Marketing, Student exchange
Tagged DIY, Entrepreneurship, Fashion, internet, Shoes of Prey, Sydney
3 Comments
Look at Looklet.
G’day! Remember me? Long time, no see.. but I’m back to report from down under! I discovered this site yesterday on a greek blog, only to realize that the promising startup is based on the familiar Åsögatan in Södermalm! Looklet.com … Continue reading
Posted in General Interest, Social Media, Sweden
Tagged Fashion, looklet.com, Social Media, startups
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Why do you blog?
An interesting survey I came upon at Problogger.net.
Remarkable Media Management Alumni
Tomorrow it’s party time! At the Media Management Alumni party on Thursday, current and old MM students will come together to have fun and mingle. A lot of interesting people from top positions in the industry will show up, so … Continue reading
Posted in Media, Stockholm School of Economics, Sweden
Tagged ABSOLUT, Alumni, Elib, Handelsbanken, media management, Party, Webguide Partner
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Start with Why.
I first discovered Simon Sinek and his “Golden Circle” model through his interview at the latest episode of ‘Marketing over Coffee’, a free marketing podcast available on iTunes. As I googled the name of his book “Start with why”, I … Continue reading
Posted in Communication, Marketing
Tagged Golden Circle, Marketing Over Coffee, podcast, Simon Sinek, Start with why, TEDx
2 Comments
____ in plain English!
“… in Plain English” is a series of videos produced by Common Craft to explain complex topics in simple, 3-minute, animated videos. Useful and very entertaining clips but most of all an interesting business idea. For further concepts explained “in plain … Continue reading
Posted in General Interest, Social Media
Tagged blogs, common craft, explanation, in plain English
2 Comments
Seth, Ted and a Purple Cow
Recently I came across this TED talk by Seth Godin, the famous marketing guru, author, and “agent of change”. Although the video is seven years old now, it is still remarkably relevant. He is focusing on why and how good … Continue reading
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