Tag Archives: MCXL

How limitations boost creativity

In this week’s MCXL class we talked about creativity, and how it is increased by a limitation of resources. I guess most of the 4M students have had this experience before, that it is hard to come up with good … Continue reading

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Why do I consider Foppa crocs and my “Appelq” Nike ID shoes to be good products?

Next week the MCXL semester starts. MCXL is a special program offered at Stockholm School of Economics aiming to foster the best marketers and communicators of tomorrow. MCXL was founded in 2002 by the rock star of SSE, Professor Micael … Continue reading

Posted in Communication, Marketing, Media, Social Media, Stockholm School of Economics | Tagged , , , , , , , , , , , , , , , , , , , , , , , | 60 Comments