Category Archives: Media

Mobile – 7 Reasons why it’s perfect for marketing (+1 more)

Building further on my thesis research, here are a few tidbits of why the mobile medium is so perfectly suited for marketing communications. None of the points below should be new to anyone closely following the growth and development of … Continue reading

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How to market an oscar candidate

With the Oscar Ceremony taking place on the 27 of February, I thought it would be a good idea to give some advice for future film-makers in how they should market their potential Oscar candidates, or more importantly when. The … Continue reading

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Nokia <3 Microsoft

It was recently announced that two of the least exciting, yet major actors on the cell phone market have created a strategic partnership. The announcement followed shortly after a memo written by Nokia’s new, firts-ever non-finnish CEO had become public. … Continue reading

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Tentative Visions

We live in the time of convergence. Cell phones have practically merged with computers and a single laptop is as capable as a music studio. However, there is one gadget in our homes that has managed to escape this trend: … Continue reading

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Why do I consider Foppa crocs and my “Appelq” Nike ID shoes to be good products?

Next week the MCXL semester starts. MCXL is a special program offered at Stockholm School of Economics aiming to foster the best marketers and communicators of tomorrow. MCXL was founded in 2002 by the rock star of SSE, Professor Micael … Continue reading

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Remarkable Media Management Alumni

Tomorrow it’s party time! At the Media Management Alumni party on Thursday, current and old MM students will come together to have fun and mingle. A lot of interesting people from top positions in the industry will show up, so … Continue reading

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iAd – Mobile Advertising Taken Further?

We live in a world littered with advertising. I have long felt that the current technology can be used better to provide an advertising experience that is literarily welcomed by the user. Seemingly few alternatives seems to exist that can perform this task well, especially in the mobile world. However, it seems that finally we may start to take some real steps towards this goal in the mobile realm due to iAd. Continue reading

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