- Welcome to SSE 4M, a blog by the Master students in Marketing and Media Management at the Stockholm School of Economics (Handelshögskolan i Stockholm).
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Tag Archives: blogs
It’s about time the SSE 4M blog got a blogroll. Our list of links could include blogs relating to marketing, media, business, communication, social media, technology or any other field that you see as offering valuable knowledge to marketing professionals. … Continue reading
Changes in consumer behavior and technology have implications for marketing and market research. We saw a glimpse of this as we were running around on Second Life, analyzing the strategic situation of various virtual entrepreneurs. Another evolving tool is videography, … Continue reading
In his latest book, Chief Culture Officer, Canadian anthropologist Grant McCracken argues for the need for organizations to understand culture. The subheading of the book reads How to Create a Living Breathing Corporation and I think this summarizes the point … Continue reading