Author Archives: Riikka

About Riikka

Student in the Marketing and Media Management program at SSE. Some of the things I like are: baking cakes and drinking tea, research, working with people who love what they are doing. One of the admins for this blog.

SSE 4M in 23 songs

As part of the music theme week, I asked my classmates as well as the students that started in the program this fall to submit songs for a Spotify playlist. Here is the result! Advertisements

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iTunes Ping

Apple launched a new version of iTunes a few months ago. The most important new feature in iTunes 10 is Ping, a social network for music. Ping allows the 160 million iTunes users to follow artist and friends, thus making … Continue reading

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Theme: Music & Marketing

In the above video, New York Times tech columnist David Pogue sings about the history of music and television on the Internet. The medley from 2007 focuses on two competing methods of acquiring mp3s in the post-CD-era: illegal downloads and the … Continue reading

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International Week: Madrid Calling!

During our first year in the 4M program, we all took the same marketing courses. This year we’re all doing different things: taking elective courses, writing a Master’s thesis, studying abroad. SSE 4M International week kicked off with Pierre’s post … Continue reading

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Spotify Social – a tool for viral marketing?

Last week, Spotify begun rolling out the new version of its software. This was described as the largest feature upgrade since their launch in late 2008. The new Spotify mostly has new functionality in two areas: social networking and local … Continue reading

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Teacher’s note, part 3

As a part of the 4M theme week, I asked a few of our professors to write about the first year of the new Marketing and Media Management program from a teacher’s point of view. Professor Per Andersson wrote about … Continue reading

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Teacher’s note, part 2

As a part of the 4M theme week, I asked a few of our teachers to write about the first year of the new Marketing and Media Management program from a teacher’s point of view. In this second part, Henrik … Continue reading

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