If I Can Dream

As some of you might have read in the newspaper this morning, Simon Fuller is apparently back in the game with a new TV show. Also this time around it features predominately talented, young, beautiful people with a big dream. But that is where the similarities end.

Except for in the launch phase, If I Can Dream will not air on television. Instead, you will be able to follow the cast 24/7 through the official homepage, the blogs kept by the cast, Twitter, Facebook, Myspace and other social networks. As you follow the cast (who are all living together in a big house with cameras in every room – anyone recognizes that idea?) you will be encouraged to communicate with them through social media and to influence their decisions. No one will be voted out, instead people will move on from the house when they have “made it”. Then a new participant will be voted in from a pool of hopeful talents who have uploaded a video of themselves.

The format of the shows sounds very interesting and it definitely bears potential for gaining loyal followers. But there is one minor problematic issue with the show: it shares its name with an Elvis Presley song. Try searching for the show on Youtube and you will get my point.

The show was launched yesterday. Will you follow it?

About sofiejek

Studying International Business, International Relations and Marketing at Macquarie University in Sydney, Australia.
This entry was posted in Media, Social Media and tagged , , . Bookmark the permalink.

3 Responses to If I Can Dream

  1. Riikka says:

    If I will follow the show, that will be more as a marketing student than as a consumer. I’m not a big fan of reality shows but If I Can Dream feels like a fascinating experiment in cross-media.

    Here are some of my initial observations:

    A group of people living together in a big house with cameras in every room – sure, that does sound a lot like Big Brother. However, the differences between the two shows are huge. In BB (as well as many other reality tv shows – just think Survivor), the contestants are isolated from the world – their access to media is limited, that is – whereas IICD is all about the cast connecting with the people formerly known as audience.

    When it comes to the role of consumers, this kind of interactive entertainment demands more from them than a more conventional franchise does. Even if you decide not to interact with the cast, you still need to assume an active role in finding your way to interesting content. To take the trouble, you need to care enough. Here, I think, the traditional aspects of the show (such as the weekly episodes) as well as traditional media play a big role. Maybe IICD after all isn’t so different from traditional reality-tv? I mean, don’t most tv shows nowdays have some online components that cater to the needs of hard core fans?

    Anyway, it will be interesting to see how the show evolves. And oops, I just started following the IICD artists list (@ificandream/artists) on Twitter. 🙂

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