- Welcome to SSE 4M, a blog by the Master students in Marketing and Media Management at the Stockholm School of Economics (Handelshögskolan i Stockholm).
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Category Archives: Management
Haha, what an absolutely great name for a time-management method! Amidst thesis-writing fever and finalization of final versions of final reports, I give to the people of Handels a great tool AND a super cool example of a Thesis topic. … Continue reading
After just having completed the live case study scenario with Vattenfall in module 5 at Stockholm School of Economics (SSE) regarding their CSR and branding and communication strategy, it is with mixed emotions that I today acknowledged when I opened … Continue reading
This afternoon I took my usual subway ride from Gamla Stan to Rådmansgatan. On the way there I was lucky enough to catch the performance of an “on the actual” subway band. The band, which was made up of a two … Continue reading
Saab- the new road to success Last year has evidently been characterized by a lot of turmoil around Saab and its future as GM, its owner and hit hard from the financial crisis, decided to drop/ sell the brand after … Continue reading
In his latest book, Chief Culture Officer, Canadian anthropologist Grant McCracken argues for the need for organizations to understand culture. The subheading of the book reads How to Create a Living Breathing Corporation and I think this summarizes the point … Continue reading