Tag Archives: research

Mobile – 7 Reasons why it’s perfect for marketing (+1 more)

Building further on my thesis research, here are a few tidbits of why the mobile medium is so perfectly suited for marketing communications. None of the points below should be new to anyone closely following the growth and development of … Continue reading

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Brothers in Paint

Changes in consumer behavior and technology have implications for marketing and market research. We saw a glimpse of this as we were running around on Second Life, analyzing the strategic situation of various virtual entrepreneurs. Another evolving tool is videography, … Continue reading

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