In this week’s MCXL class we talked about creativity, and how it is increased by a limitation of resources. I guess most of the 4M students have had this experience before, that it is hard to come up with good ideas when given endless possibilities. However, when being restricted in our task (which most of the time meant “your budget is close to non-existent”), we suddenly went wild.
The music industry is also offering some great examples on how creativity can create attention, which is why I wanted to share some videos which achieved great visual impact with little means. Especially the last one might be familiar, but not having seen it for a couple of months, it still makes me smile, so I hope it’ll do the same to you.
- Welcome to SSE 4M, a blog by the Master students in Marketing and Media Management at the Stockholm School of Economics (Handelshögskolan i Stockholm).
Catch up with us: