- Welcome to SSE 4M, a blog by the Master students in Marketing and Media Management at the Stockholm School of Economics (Handelshögskolan i Stockholm).
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Monthly Archives: May 2010
After just having completed the live case study scenario with Vattenfall in module 5 at Stockholm School of Economics (SSE) regarding their CSR and branding and communication strategy, it is with mixed emotions that I today acknowledged when I opened … Continue reading
Tomorrow it’s party time! At the Media Management Alumni party on Thursday, current and old MM students will come together to have fun and mingle. A lot of interesting people from top positions in the industry will show up, so … Continue reading
In three weeks, this year’s biggest event will take place in South Africa, the football World Cup. It is hard not to get super psyched, especially when the commercials from the apparel makers are starting to roll. As a kid … Continue reading
A recent project has directed my focus to Internet startups for the last couple of months. As a part of this, I have been looking into what business models that may be successful in the current online environment. What this … Continue reading
We live in a world littered with advertising. I have long felt that the current technology can be used better to provide an advertising experience that is literarily welcomed by the user. Seemingly few alternatives seems to exist that can perform this task well, especially in the mobile world. However, it seems that finally we may start to take some real steps towards this goal in the mobile realm due to iAd. Continue reading