Monthly Archives: May 2010

Vattenfall- the importance of honesty

After  just having completed the live case study scenario with Vattenfall in module 5 at Stockholm School of Economics (SSE) regarding their CSR and branding and communication strategy, it is with mixed emotions that I today acknowledged when I opened … Continue reading

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Why do you blog?

An interesting survey I came upon at

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Remarkable Media Management Alumni

Tomorrow it’s party time! At the Media Management Alumni party on Thursday, current and old MM students will come together to have fun and mingle. A lot of interesting people from top positions in the industry will show up, so … Continue reading

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World cup and Nike commercials

In three weeks, this year’s biggest event will take place in South Africa, the football World Cup. It is hard not to get super psyched, especially when the commercials from the apparel makers are starting to roll. As a kid … Continue reading

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Products and Money Getting Lost Online

A recent project has directed my focus to Internet startups for the last couple of months. As a part of this,  I have been looking into what business models that may be successful in the current online environment. What this … Continue reading

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Starbucks first company to offer nationwide discount on Foursquare

Geomarketing or social location has been around for a while. Companies use applications such as Foursquare or Gowalla to let consumers/customers/people check in and let their network know where they are. Many have been talking about geomarketing for a while … Continue reading

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iAd – Mobile Advertising Taken Further?

We live in a world littered with advertising. I have long felt that the current technology can be used better to provide an advertising experience that is literarily welcomed by the user. Seemingly few alternatives seems to exist that can perform this task well, especially in the mobile world. However, it seems that finally we may start to take some real steps towards this goal in the mobile realm due to iAd. Continue reading

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Spotify Social – a tool for viral marketing?

Last week, Spotify begun rolling out the new version of its software. This was described as the largest feature upgrade since their launch in late 2008. The new Spotify mostly has new functionality in two areas: social networking and local … Continue reading

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