Tag Archives: PR

Mobile – 7 Reasons why it’s perfect for marketing (+1 more)

Posted on November 22, 2011 by

Building further on my thesis research, here are a few tidbits of why the mobile medium is so perfectly suited for marketing communications. None of the points below should be new to anyone closely following the growth and development of … Continue reading →

Posted in Communication, Marketing, Media | Tagged , , , , , , , , , , | 3 Comments

PR on Facebook

Posted on September 29, 2010 by

Do you use Facebook as a PR tool and measure your success by the number of likes? Recently Facebook released statistics on the value of a “Like”, read about it on Media Culpa, a blog by a Swedish PR consultant, … Continue reading →

Posted in Social Media | Tagged , , , , | Leave a comment

Why do I consider Foppa crocs and my “Appelq” Nike ID shoes to be good products?

Posted on August 26, 2010 by

Next week the MCXL semester starts. MCXL is a special program offered at Stockholm School of Economics aiming to foster the best marketers and communicators of tomorrow. MCXL was founded in 2002 by the rock star of SSE, Professor Micael … Continue reading →

Posted in Communication, Marketing, Media, Social Media, Stockholm School of Economics | Tagged , , , , , , , , , , , , , , , , , , , , , , , | 60 Comments

From a PR-perspective

Posted on July 21, 2010 by

It is summer and school will not start until another month. Most of us in the class are working as summer interns for different companies or organizations, some are travelling others are taking a summer course. I am one of … Continue reading →

Posted in Communication | Tagged , , , , , | 3 Comments

Well played, BP

Posted on June 27, 2010 by

The BP oil leak “scandal” for a lack of a better word has not been all bad, some of you might have gotten enormous amounts of joy from the fake twitter account BP Global PR. However, the real people at … Continue reading →

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The Tiger Woods Affair

Posted on February 24, 2010 by

Seeing as the Year of the Tiger has just begun, I thought it might be appropriate to discuss the circus surrounding the golfer Tiger Woods right now. As I happened to be in the U.S. on February 19th, I had … Continue reading →

Posted in Media | Tagged , , , , , | 1 Comment

All PR is good PR?

Posted on February 2, 2010 by

In the world of mainstream buzz, we find the book-now-movie “Snabba cash”. The story circles around a guy from a small town in the north of Sweden who comes to Stockholm. What is he doing in Stockholm? He studies at … Continue reading →

Posted in Stockholm School of Economics | Tagged , , , | 8 Comments