Building further on my thesis research, here are a few tidbits of why the mobile medium is so perfectly suited for marketing communications. None of the points below should be new to anyone closely following the growth and development of … Continue reading
Do you use Facebook as a PR tool and measure your success by the number of likes? Recently Facebook released statistics on the value of a “Like”, read about it on Media Culpa, a blog by a Swedish PR consultant, … Continue reading
Next week the MCXL semester starts. MCXL is a special program offered at Stockholm School of Economics aiming to foster the best marketers and communicators of tomorrow. MCXL was founded in 2002 by the rock star of SSE, Professor Micael … Continue reading
It is summer and school will not start until another month. Most of us in the class are working as summer interns for different companies or organizations, some are travelling others are taking a summer course. I am one of … Continue reading
The BP oil leak “scandal” for a lack of a better word has not been all bad, some of you might have gotten enormous amounts of joy from the fake twitter account BP Global PR. However, the real people at … Continue reading
Seeing as the Year of the Tiger has just begun, I thought it might be appropriate to discuss the circus surrounding the golfer Tiger Woods right now. As I happened to be in the U.S. on February 19th, I had … Continue reading
In the world of mainstream buzz, we find the book-now-movie “Snabba cash”. The story circles around a guy from a small town in the north of Sweden who comes to Stockholm. What is he doing in Stockholm? He studies at … Continue reading
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