Tag Archives: PR

Mobile – 7 Reasons why it’s perfect for marketing (+1 more)

Building further on my thesis research, here are a few tidbits of why the mobile medium is so perfectly suited for marketing communications. None of the points below should be new to anyone closely following the growth and development of … Continue reading

Posted in Communication, Marketing, Media | Tagged , , , , , , , , , , | 3 Comments

PR on Facebook

Do you use Facebook as a PR tool and measure your success by the number of likes? Recently Facebook released statistics on the value of a “Like”, read about it on Media Culpa, a blog by a Swedish PR consultant, … Continue reading

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Why do I consider Foppa crocs and my “Appelq” Nike ID shoes to be good products?

Next week the MCXL semester starts. MCXL is a special program offered at Stockholm School of Economics aiming to foster the best marketers and communicators of tomorrow. MCXL was founded in 2002 by the rock star of SSE, Professor Micael … Continue reading

Posted in Communication, Marketing, Media, Social Media, Stockholm School of Economics | Tagged , , , , , , , , , , , , , , , , , , , , , , , | 60 Comments

From a PR-perspective

It is summer and school will not start until another month. Most of us in the class are working as summer interns for different companies or organizations, some are travelling others are taking a summer course. I am one of … Continue reading

Posted in Communication | Tagged , , , , , | 3 Comments

Well played, BP

The BP oil leak “scandal” for a lack of a better word has not been all bad, some of you might have gotten enormous amounts of joy from the fake twitter account BP Global PR. However, the real people at … Continue reading

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The Tiger Woods Affair

Seeing as the Year of the Tiger has just begun, I thought it might be appropriate to discuss the circus surrounding the golfer Tiger Woods right now. As I happened to be in the U.S. on February 19th, I had … Continue reading

Posted in Media | Tagged , , , , , | 1 Comment

All PR is good PR?

In the world of mainstream buzz, we find the book-now-movie “Snabba cash”. The story circles around a guy from a small town in the north of Sweden who comes to Stockholm. What is he doing in Stockholm? He studies at … Continue reading

Posted in Stockholm School of Economics | Tagged , , , | 8 Comments