In the spirit of ideas worth spreading, TED has created a program called TEDx. TEDx is a program of local, self-organized events that bring people together to share a TED-like experience.

Our event is call TEDxSSE4m, where x=independently organized TED event. SSE4m is short for Stockholm School of Economics, the Master program in Marketing and Media Management (4m).

This is an independently organized event intended to create a TED-like experience. The organization behind this initiative, TED, is a nonprofit organization devoted to “Ideas Worth Spreading”. We strongly encourage you to check out the website for inspirational talks.  We are honored to be able to contribute to the TED community, through the TEDx experiment.

Watch this video and get a better understanding about TEDx

Students from the 4m-program at Stockholm School of Economics organized an independent TEDx event on April 21st 2010, TEDxSSE4m. 110 people attended and it was a good mix between students, professors and staff from SSE and professionals. Approximately 50 % represented business and 50 % the academia, just like we wanted it to be. Our attendees:

The event started around 6 pm and we started by showing a recorded TEDtalk by Alex Ohanian

Joakim Jardenberg was our first live speaker. He had a brand new presentation about government 2.0 and the responsibility we have in demanding more openness and democracy from our governments around the world.

Joakim Jardenberg and Lisa Enckell after his talk.

The attendees got the chance to discuss these first two talks during a coffee break where we served buns and coffee.

After the break it was time for our second recorded talk, this time an emotional talk by Aimee Mullins questioning what real beauty is and our view on disabled people. Truly inspiring talk.

Robin Teigland is an associate professor at Stockholm School of Economics, focusing on competitiveness and networks and she was our second live speaker. She talked about learning and leadership in virtual worlds, primarily about Second Life. Her presentation really sparked discussions among the attendees.

Robin Teigland got a lot of questions from the attendees after her talk.

Our last talk was by Tomas Bacoccoli from MTG Radio. He talked about the importance of sound and music in marketing and how important it is to be emotional when communicating. In order to be emotional and be able to affect people, sound and music is crucial.

Tomas Bacoccoli during his presentation

After all the presentations it was time to mingle and continue the discussions in the student pub.

A big thank you to our speakers, all attendees, our volunteers and everyone else who made this evening such a nice experience! If you have any questions or comments about the event please email; lisaenckell@gmail.com or eleni.sse4m@gmail.com
To find out more about TEDxSSE4m become a fan on Facebook and follow us on Twitter

1 Response to TEDxSSE4m

  1. Pingback: TEDxSSE4m on Facebook and Twitter « SSE 4M

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