If true and if successful. This can be huge. This can change a lot. According to Mashable, Facebook is launching Facebook Places in their I-phone-app. The application show local deals on places near you. There are different kinds of deals, individual, for friends, for loyals and for charity. Like Foursquare, Places will allow you check-in in different locations, and when you do you will see in which places you can find a deal.
If true and if successful the CRM (customer relationship management) of companies will radically change. This could be the end of the ‘plastic card’-era. An era when we’ve had a plastic card for every single store or chain. Additionally, it will most likely be able to customize deals depending on your preferences, age, sex etc. just like the facebooks ads are customized. This is Christmas for CRM-managers.
Add a little bit of NFC-technology and we can pay with the phone too and literally all plastic cards will disappear. That would be Christmas for consumers. And probably the telecommunication companies and phone sellers too.
I am excited to follow what will happen with Facebook Places. It’s less than two months until Christmas.