I would like to expand on Per’s post about the manner of teaching (and learning) at our program. In my view, it’s been a great way to improve one’s marketing skills as well as to increase one’s confidence in the personal ability.
There are a lot of project works throughout the semesters; it’s rare to have a week without a deadline. These projects are however an appreciated and essential part of the program, since they work as a great complement to the course literature, which is often theory heavy. The best thing is that they force us to be creative in tackling a real world business problem. Among our past experiences are: coming up with brand extensions, promoting alcoholic ice cream and analyzing the integration between a company’s sales and marketing functions.
Further, our professors have challenged us in other ways. In the beginning of this semester, part of the teaching was outsourced to us. We held lectures, as mentioned in earlier posts, and also utilized web services by uploading slideshows with audio. That’s another appreciated feature of the program: there is a lot of focus on new technology.
All in all, the courses in the program allow us to use our creativity in assignments and projects in order to fuse theories with practice. If your goal is to enter a field such as business development, brand management or corporate strategy, these will be invaluable experiences for you. I hope to see you in the (then newly renovated) corridors of SSE!