I read this cool blog…

It’s about time the SSE 4M blog got a blogroll. Our list of links could include blogs relating to marketing, media, business, communication, social media, technology or any other field that you see as offering valuable knowledge to marketing professionals. What blogs should your fellow 4M students read?

Please provide your suggestions in the comments. At least I’m more likely to click a link when I’m given some information about what’s behind the link, so by all means say a few words about why your suggestion is worth reading. Naturally, we welcome blog tips also from readers that aren’t part of the 4M class.

To get the listing started, here you have a few blogs written by marketing researchers:

  • Brandthroposophy by Professor Robert Kozinets, the author of Netnography and a pioneer in online ethnography and online communities. The blog offers insights to social media, marketing strategy and researcher life.
  • This Blog Sits at the Intersection of Anthropology and Economics by cultural anthropologist Grant McCracken. (I already mentioned this blog in my post about his latest book, Chief Culture Officer.) The blog looks at marketing decisions, popular culture and everyday phenomena through a cultural framework. Always interesting to read!
  • C3 weblog by researchers from the Convergence Culture Consortium at MIT. The focus of the blog is on cultural convergence in media – transmedia entertainment, participatory culture and experiental marketing. See for example their post on If I Can Dream (the reality tv beyond tv experiment that Sofie wrote about).

About Riikka

Student in the Marketing and Media Management program at SSE. Some of the things I like are: baking cakes and drinking tea, research, working with people who love what they are doing. One of the admins for this blog.
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One Response to I read this cool blog…

  1. Lisa Enckell says:

    Great initiative! Here are some of my favourite blogs…

    Jacob Morgan – http://www.jmorganmarketing.com/
    A blog about social media and Enterprise 2.0 (a lot of buzz words in his blog…) writes well-written posts that are easy to read and I often find them interesting.

    Conversation Agent by Valeria Maltoni – http://www.conversationagent.com/
    The blog is ranked top 25 in AdAge Power 150. She writes about marketing, media, social media and conversations almost always from a business perspective. She is a brand strategist with an impressive resume and her blog always get my attention when I brows my rss reader.

    Buzz Machine by Jeff Jarvis – http://www.buzzmachine.com/
    If you are interested in how the media world is changing, I can really recommend this blog. He is associate professor and director of the interactive journalism program and the new business models for news project at the City University of New York’s Graduate School of Journalism.

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