On Wednesday, February 17th, 2010, Compete announced that Facebook surged passed Yahoo! as the number two most popular website in the U.S. (nearly 134 Million Unique Visitors in January 2010).
So, clearly social media has value, but how to prove it?
Check this out: Twist Image
Tod Maffin is widely respected entrepreneur, radio guy (and Podcaster) who is always highly engaged in the Digital Marketing spheres (he’s also an author and speaker). He just launched his latest project, Case Studies Online – Proven Social Media Tactics For Assured ROI, and it’s pretty amazing. The database currently stores almost 300 Social Media – Digital Marketing case studies that can be searched and viewed by demographics, specific industries, types of organizations, regions and even specific tactics. So, you can look for Social Media case studies that involved moms for the automotive industry using a Facebook Fan Page, and voila! Pushing it further, you can even refine that search criteria more.