This is a topic, I’ve been wanting to write about since a long time. But after our latest case study for the Media Management course (“Electronic Arts: The Blockbuster Strategy”) and today’s guest lecture by Gustav Enekull – Marketing Manager at DICE – I have given it a little more thought. As Mr. Enekull mentioned earlier today, not only the industry as a whole but also the individual companies, such as EA, have changed dramatically in the way they conceive – and probably influence- customers’ needs and develop their product offerings. One of the most interesting facts he mentioned is the remarkable paradox of dichotomy in successful games. Whereas super expensive blockbuster productions (see FIFA, Battlefield, The Sims etc.) sell millions of copies as they get more and more sequels; easy,casual games with primitive graphics, such as ‘Red Ball‘, climb also on the top of the popularity ladder for gamers.
The latest invention in that sector bears the mysterious name: “Project Natal”. Although it sounds unrealistic, considering there have only been 3 years since the release of the Wii, it seems that the high tech industry doesn’t know any limits when it comes to creativity. Something tells me that the science fiction future we saw in movies when we were kids is not as far as we thought. Project Natal developed by Microsoft for the Xbox 360 console is here to prove this “imaginary” future world is not a fantasy but a possible actuality.
Here you can hear Mr. Molyneux explain what exactly Natal is and what it can do for you:
What will the effect of this revolutionary technology be on the way we consume entertainment, not to mention the way we communicate in general? One should also consider the dimensions it can take concerning business communication. Natal can make virtual meetings even easier. And to tie it to the yet another topic of our Media course: will virtual worlds like Second Life survive the threat of Natal in the long run?
I guess we’ll have to wait until Christmas to find out..