- Welcome to SSE 4M, a blog by the Master students in Marketing and Media Management at the Stockholm School of Economics (Handelshögskolan i Stockholm).
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Tag Archives: Movie-related
Harry Potter Magic vs. Twilight Magic
After studying the Harry Potter marketing case, and in particular the way that they were kind of restrained in their marketing made me think of an opposite approach employed by another franchise, The Twilight series. Looking at the two franchises … Continue reading →
Posted in Media
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Tagged books, franchise, Harry Potter, Hollywood, lectures, media management, Movie-related, Twilight
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2 Comments
Oscar nomination analysis
The nominations for the 82nd Oscars were announced today, and what is unique for this year’s Oscars is that for the best picture category they have 10 nominations instead of the usual 5. The nominations are: Avatar The Blind Side … Continue reading →
Lisa Enckell
Riikka
Eleni Miliou
fredricaxelsson
Marcus Holst
carlsbergx
sofiahjelm
Jules
Pierrefect
Vanessa Meyer
Appelq
sofiejek
mikaelmeijer
Helena Brodbeck
Sofie Karlsson
zelinder
