Tag Archives: media management

Remarkable Media Management Alumni

Posted on May 26, 2010 by

Tomorrow it’s party time! At the Media Management Alumni party on Thursday, current and old MM students will come together to have fun and mingle. A lot of interesting people from top positions in the industry will show up, so … Continue reading →

Posted in Media, Stockholm School of Economics, Sweden | Tagged , , , , , , | Leave a comment

4M Recap

Posted on April 19, 2010 by

Hello all the soon to be SSE 4M Students! We thought it would be best to use this forum to write a few words about our experience at SSE so far. As you may know, our year was the first … Continue reading →

Posted in General Interest, Marketing, Media, Stockholm School of Economics | Tagged , , , , , , , , , , | 2 Comments

Start your own business

Posted on April 7, 2010 by

Today we had a very interesting guest lecture in our Media Management course, Sorosh Tavakoli from Videoplaza. He talked of course about the online video industry and about videoplaza. But what I thought was most inspiring was when he described … Continue reading →

Posted in Media | Tagged , , , , , | 2 Comments

Harry Potter Magic vs. Twilight Magic

Posted on February 18, 2010 by

After studying the Harry Potter marketing case, and in particular the way that they were kind of restrained in their marketing made me think of an opposite approach employed by another franchise, The Twilight series. Looking at the two franchises … Continue reading →

Posted in Media | Tagged , , , , , , , | 2 Comments