- Welcome to SSE 4M, a blog by the Master students in Marketing and Media Management at the Stockholm School of Economics (Handelshögskolan i Stockholm).
Categories
- Communication (22)
- General Interest (20)
- Management (8)
- Marketing (43)
- Media (21)
- Polls (1)
- Social Media (28)
- Stockholm School of Economics (27)
- Student exchange (5)
- Sweden (11)
- TEDx (5)
- Uncategorized (2)
Catch up with us:
Tag Archives: Gowalla
The SIME Experience Part 2
The SIME Experience part 2 continues with some interesting company presentations and reflections. First up is, Gowalla– CEO, Josh Williams Where are we going –the story of Gowalla and the social future? Having the idea of connecting places online, Josh … Continue reading
Posted in Social Media
Tagged Android. iPhone, Causes Company, Digital footprint, facebook, Farmville, Game mechanics, Geo-location, Gowalla, GPS, Iran election, Josh Williams, Memories, Obama, OLPC, Pac-Rat, Passive Applications, Sean Parker, Sharing, SIME, Social Activism, Social Community, Social Media, Social Networks, Social Validation, twitter, WiFi
Leave a comment
Starbucks first company to offer nationwide discount on Foursquare
Geomarketing or social location has been around for a while. Companies use applications such as Foursquare or Gowalla to let consumers/customers/people check in and let their network know where they are. Many have been talking about geomarketing for a while … Continue reading
Posted in Marketing, Social Media
Tagged facebook, Foursquare, Geomarketing, Geotagging, Gowalla, Loyalty programs, Mashable, Social Media, Starbucks
Leave a comment