- Welcome to SSE 4M, a blog by the Master students in Marketing and Media Management at the Stockholm School of Economics (Handelshögskolan i Stockholm).
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Category Archives: Stockholm School of Economics
The Pomodoro Technique!
Haha, what an absolutely great name for a time-management method! Amidst thesis-writing fever and finalization of final versions of final reports, I give to the people of Handels a great tool AND a super cool example of a Thesis topic. … Continue reading
Entrepreneurship+Marketing
G’day everybody! I thought I would post here the podcast I made for my entrepreneurship course at the University of Sydney, during the Fall semester 2010 (on CEMS exchange). The quality is not good, the editing is poor but … Continue reading
SSE 4M in 23 songs
As part of the music theme week, I asked my classmates as well as the students that started in the program this fall to submit songs for a Spotify playlist. Here is the result!
Shoes of Prey
Hello followers from around the globe, The DIY trend hit the shoe-biz! Of course, you’re not supposed to become yourself’s little Schuhmacher, but you can feel like Blahnik for a day. The Sydney-based start-up ‘Shoes of Prey’ allows you to … Continue reading
Posted in General Interest, Marketing, Student exchange
Tagged DIY, Entrepreneurship, Fashion, internet, Shoes of Prey, Sydney
3 Comments
International Week: Russia revealed
Здравствуйте! This post will be about my personal impressions from life and studies in St Petersburg, Russia. Although not even two hours away from Stockholm by airplane, I must say it’s culturally quite a journey. Russia is a country of … Continue reading
Posted in General Interest, Student exchange
Tagged Exchange studies, Russia, St Petersburg
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International Week: Madrid Calling!
During our first year in the 4M program, we all took the same marketing courses. This year we’re all doing different things: taking elective courses, writing a Master’s thesis, studying abroad. SSE 4M International week kicked off with Pierre’s post … Continue reading
Experiencing the Middle Kingdom
After a great idea by some of my classmates to have an international theme week I decided to sit down and hammer down a short description of my experiences so far. Not only because I want to make other fellow … Continue reading
Posted in Marketing, Stockholm School of Economics, Student exchange
Tagged Advertising, Asia, Beijing, China, Exchange, Marketing, Tsinghua University
3 Comments
Why do I consider Foppa crocs and my “Appelq” Nike ID shoes to be good products?
Next week the MCXL semester starts. MCXL is a special program offered at Stockholm School of Economics aiming to foster the best marketers and communicators of tomorrow. MCXL was founded in 2002 by the rock star of SSE, Professor Micael … Continue reading
Posted in Communication, Marketing, Media, Social Media, Stockholm School of Economics
Tagged bad products, brand ambassadors, brand associations, brand image, buzz marketing, Communication, Converse, customization, facebook, Foppa crocs, good products, GPS shoes, High heel flip flops, Lady Gaga, Marketing, MCXL, Micael Dahlén, Nike ID, Nike red, PR, shoes, Social Media, SSE, twitter
1 Comment
What motivates you?
I came across a very interesting video about motivation and how to create successful organisations (i.e. where people want to work and perform good). I think it raises a very interesting question: What is it really that motivates us, that … Continue reading
Posted in General Interest, Stockholm School of Economics
Tagged Dan Pink, Employees, Grades, Incentives, Money, School
2 Comments
Lisa Enckell
Riikka
Eleni Miliou
fredricaxelsson
Marcus Holst
carlsbergx
sofiahjelm
Jules
Pierrefect
Vanessa Meyer
Appelq
sofiejek
mikaelmeijer
Helena Brodbeck
Sofie Karlsson
zelinder
