- Welcome to SSE 4M, a blog by the Master students in Marketing and Media Management at the Stockholm School of Economics (Handelshögskolan i Stockholm).
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Category Archives: Management
The Pomodoro Technique!
Haha, what an absolutely great name for a time-management method! Amidst thesis-writing fever and finalization of final versions of final reports, I give to the people of Handels a great tool AND a super cool example of a Thesis topic. … Continue reading
Facebook Places
If true and if successful. This can be huge. This can change a lot. According to Mashable, Facebook is launching Facebook Places in their I-phone-app. The application show local deals on places near you. There are different kinds of deals, … Continue reading
Posted in Management, Marketing, Social Media
Tagged Christmas, CRM, facebook, Facebook Places, Foursquare, Retail industry
4 Comments
Vattenfall- the importance of honesty
After just having completed the live case study scenario with Vattenfall in module 5 at Stockholm School of Economics (SSE) regarding their CSR and branding and communication strategy, it is with mixed emotions that I today acknowledged when I opened … Continue reading
Posted in Communication, Management, Marketing
Tagged Angela Merkel, Communication, CSR, DN, George Bush, Kommunikation, Lars G Josefsson, Marketing, Marknad, Marknadsföring, Maud Olofsson, Miljö, NGOs, Oystein Loseth, Regeringen, Vattenfall
2 Comments
Facebook and Google, threats to the established society and Sweden’s workforce?
Facebook has become a modern concern in workforces around the globe as people has begun alternating their work behavior and time to include social media activities like networking and updating of statuses online. In analyzing the case of Sweden regarding … Continue reading
Music in the Subway Makes the Heart Sing
This afternoon I took my usual subway ride from Gamla Stan to Rådmansgatan. On the way there I was lucky enough to catch the performance of an “on the actual” subway band. The band, which was made up of a two … Continue reading
Posted in General Interest, Management, Sweden
Tagged experience economy, montreal, music in the subway, SL, STM
1 Comment
Saab- the new road to success
Saab- the new road to success Last year has evidently been characterized by a lot of turmoil around Saab and its future as GM, its owner and hit hard from the financial crisis, decided to drop/ sell the brand after … Continue reading
Posted in Management, Marketing, Media, Stockholm School of Economics, Sweden
Tagged Car Industry, GM, Guest lecture, Handelsdagarna, Jan-Åke Jonsson, Saab
2 Comments
What happens to Apple without Steve Jobs?
In his latest book, Chief Culture Officer, Canadian anthropologist Grant McCracken argues for the need for organizations to understand culture. The subheading of the book reads How to Create a Living Breathing Corporation and I think this summarizes the point … Continue reading
Posted in Management
Tagged Apple, blogs, CCT, Chief Culture Officer, Marketing, researchers
1 Comment
Why not take the train?
Dagens Nyheter report that the Swedish train travelling made a slight decrease last year. If you are worried about what happened with the profits of SJ, I can ease you anxiety. They are decent. In a related article from the … Continue reading