Author Archives:

About Riikka

Student in the Marketing and Media Management program at SSE. Some of the things I like are: baking cakes and drinking tea, research, working with people who love what they are doing. One of the admins for this blog.

SSE 4M in 23 songs

Posted on November 14, 2010

As part of the music theme week, I asked my classmates as well as the students that started in the program this fall to submit songs for a Spotify playlist. Here is the result!

Posted in Stockholm School of Economics | Tagged , , | Leave a comment

iTunes Ping

Posted on November 10, 2010

Apple launched a new version of iTunes a few months ago. The most important new feature in iTunes 10 is Ping, a social network for music. Ping allows the 160 million iTunes users to follow artist and friends, thus making … Continue reading →

Posted in Marketing | Tagged , , , , , , , | 5 Comments

Theme: Music & Marketing

Posted on November 8, 2010

In the above video, New York Times tech columnist David Pogue sings about the history of music and television on the Internet. The medley from 2007 focuses on two competing methods of acquiring mp3s in the post-CD-era: illegal downloads and the … Continue reading →

Posted in Marketing | Tagged , | Leave a comment

International Week: Madrid Calling!

Posted on September 17, 2010

During our first year in the 4M program, we all took the same marketing courses. This year we’re all doing different things: taking elective courses, writing a Master’s thesis, studying abroad. SSE 4M International week kicked off with Pierre’s post … Continue reading →

Posted in Student exchange | Tagged , , , | Leave a comment

Spotify Social – a tool for viral marketing?

Posted on May 3, 2010

Last week, Spotify begun rolling out the new version of its software. This was described as the largest feature upgrade since their launch in late 2008. The new Spotify mostly has new functionality in two areas: social networking and local … Continue reading →

Posted in Marketing | Tagged , , , , , , , , , , | 1 Comment

Teacher’s note, part 3

Posted on April 21, 2010

As a part of the 4M theme week, I asked a few of our professors to write about the first year of the new Marketing and Media Management program from a teacher’s point of view. Professor Per Andersson wrote about … Continue reading →

Posted in Stockholm School of Economics | Tagged , , , , , , | 1 Comment

Teacher’s note, part 2

Posted on April 21, 2010

As a part of the 4M theme week, I asked a few of our teachers to write about the first year of the new Marketing and Media Management program from a teacher’s point of view. In this second part, Henrik … Continue reading →

Posted in Stockholm School of Economics | Tagged , , , , | Leave a comment

Teacher’s note, part 1

Posted on April 21, 2010

As a part of the 4M theme week, I asked a few of our professors to write about the first year of the new Marketing and Media Management program from a teacher’s point of view. Associate professor Henrik Agndal wrote … Continue reading →

Posted in Stockholm School of Economics | Tagged , , , , | Leave a comment

I have so many questions!

Posted on April 20, 2010

After we announced this theme week in the Facebook group for newly admitted Master’s students, one of the new students sent a few questions to me. The odds are that she isn’t the only one wondering about the same questions, … Continue reading →

Posted in Stockholm School of Economics | Tagged , , , | Leave a comment

Will you join us next fall?

Posted on April 19, 2010

Have you been admitted to the MSc program with specialization in Marketing and Media Management? Congratulations! To welcome the new generation of 4M students, we – the current Marketing and Media Management students at SSE – are hosting a theme … Continue reading →

Posted in Stockholm School of Economics | Tagged , , , | 1 Comment