Author Archives: mikaelmeijer

The SIME Experience Part 2

Posted on November 19, 2010

The SIME Experience part 2 continues with some interesting company presentations and reflections. First up is, Gowalla- CEO, Josh Williams Where are we going –the story of Gowalla and the social future? Having the idea of connecting places online, Josh … Continue reading →

Posted in Social Media | Tagged Android. iPhone, Causes Company, Digital footprint, facebook, Farmville, Game mechanics, Geo-location, Gowalla, GPS, Iran election, Josh Williams, Memories, Obama, OLPC, Pac-Rat, Passive Applications, Sean Parker, Sharing, SIME, Social Activism, Social Community, Social Media, Social Networks, Social Validation, twitter, WiFi | Leave a comment

The SIME Experience Part 1

Posted on November 18, 2010

SIME After having spent two awesome days @ SIME with some of the world’s most creative minds within online media and business development, I thought I would share some of the contents that was presented. It will be a selective … Continue reading →

Posted in Social Media | Tagged affinity marketing, Apple, Apps, augmented reality, Brands, Business Development, Business model, Buzz, Chat-roulette, cloud computing, Criteo, designer, Digital matchmaking, Empowered customers, Entrepreneur, facebook, fragmentation, Future, Google, hashtag, Hustler, Kings Club, Lee Sheldon's Grading Procedure, Microsoft, Online Media, Scania, Shopping, SIME, social content, Social graph, Social media clubs, SSE4M, Stockholm, Storytelling, twitter, Vente-privee, Venture Capital | 1 Comment

Vattenfall- the importance of honesty

Posted on May 28, 2010

After just having completed the live case study scenario with Vattenfall in module 5 at Stockholm School of Economics (SSE) regarding their CSR and branding and communication strategy, it is with mixed emotions that I today acknowledged when I opened … Continue reading →

Posted in Communication, Management, Marketing | Tagged Angela Merkel, Communication, CSR, DN, George Bush, Kommunikation, Lars G Josefsson, Marketing, Marknad, Marknadsföring, Maud Olofsson, Miljö, NGOs, Oystein Loseth, Regeringen, Vattenfall | 2 Comments

Facebook and Google, threats to the established society and Sweden’s workforce?

Posted on April 13, 2010

Facebook has become a modern concern in workforces around the globe as people has begun alternating their work behavior and time to include social media activities like networking and updating of statuses online. In analyzing the case of Sweden regarding … Continue reading →

Posted in Marketing, Management, Stockholm School of Economics, Social Media, Sweden, Communication | Tagged SSE, Social Media, facebook, Google, Networking, Dagens industri, Dagens nyheter, Aftonbladet | Leave a comment

Saab- the new road to success

Posted on March 5, 2010

Saab- the new road to success Last year has evidently been characterized by a lot of turmoil around Saab and its future as GM, its owner and hit hard from the financial crisis, decided to drop/ sell the brand after … Continue reading →

Posted in Management, Marketing, Media, Stockholm School of Economics, Sweden | Tagged Car Industry, GM, Guest lecture, Handelsdagarna, Jan-Åke Jonsson, Saab | 2 Comments

Author Archives: mikaelmeijer

Vattenfall- the importance of honesty

Saab- the new road to success

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