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About carlsbergx

Born in Sweden Strong interest in movies and video games

How to market an oscar candidate

Posted on February 25, 2011

With the Oscar Ceremony taking place on the 27 of February, I thought it would be a good idea to give some advice for future film-makers in how they should market their potential Oscar candidates, or more importantly when. The … Continue reading →

Posted in Communication, Marketing, Media | Tagged , | Leave a comment

Harry Potter Magic vs. Twilight Magic

Posted on February 18, 2010

After studying the Harry Potter marketing case, and in particular the way that they were kind of restrained in their marketing made me think of an opposite approach employed by another franchise, The Twilight series. Looking at the two franchises … Continue reading →

Posted in Media | Tagged , , , , , , , | 2 Comments

Oscar nomination analysis

Posted on February 2, 2010

The nominations for the 82nd Oscars were announced today, and what is unique for this year’s Oscars is that for the best picture category they have 10 nominations instead of the usual 5.  The nominations are: Avatar The Blind Side … Continue reading →

Posted in Media | Tagged , , , , | 1 Comment