- Welcome to SSE 4M, a blog by the Master students in Marketing and Media Management at the Stockholm School of Economics (Handelshögskolan i Stockholm).
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Monthly Archives: September 2010
PR on Facebook
Do you use Facebook as a PR tool and measure your success by the number of likes? Recently Facebook released statistics on the value of a “Like”, read about it on Media Culpa, a blog by a Swedish PR consultant, … Continue reading
I hate my boss! an experiment
I hate my boss! “I hate my boss”? People who know me might be surprised by that headline. Since I am still at school, I don’t even have a boss. If I were working, I don’t think I would hate … Continue reading
International Week: Russia revealed
Здравствуйте! This post will be about my personal impressions from life and studies in St Petersburg, Russia. Although not even two hours away from Stockholm by airplane, I must say it’s culturally quite a journey. Russia is a country of … Continue reading
Posted in General Interest, Student exchange
Tagged Exchange studies, Russia, St Petersburg
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International Week: Madrid Calling!
During our first year in the 4M program, we all took the same marketing courses. This year we’re all doing different things: taking elective courses, writing a Master’s thesis, studying abroad. SSE 4M International week kicked off with Pierre’s post … Continue reading
The Swedish Election – a trending topic on Facebook
Facebook is a busy town square where people are handing out flyers – at all times. The time when our political view was something we kept for our selves is gone. It is less than a week until the election … Continue reading
Posted in Communication, Social Media, Sweden
Tagged DN, Election, facebook, Kristofer Björkman, Political Communication, Social Media, Sweden, VAL2010
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Experiencing the Middle Kingdom
After a great idea by some of my classmates to have an international theme week I decided to sit down and hammer down a short description of my experiences so far. Not only because I want to make other fellow … Continue reading
Posted in Marketing, Stockholm School of Economics, Student exchange
Tagged Advertising, Asia, Beijing, China, Exchange, Marketing, Tsinghua University
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Look at Looklet.
G’day! Remember me? Long time, no see.. but I’m back to report from down under! I discovered this site yesterday on a greek blog, only to realize that the promising startup is based on the familiar Åsögatan in Södermalm! Looklet.com … Continue reading
Posted in General Interest, Social Media, Sweden
Tagged Fashion, looklet.com, Social Media, startups
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How limitations boost creativity
In this week’s MCXL class we talked about creativity, and how it is increased by a limitation of resources. I guess most of the 4M students have had this experience before, that it is hard to come up with good … Continue reading
Posted in Communication
Tagged creativity, Hold your Horses, MCXL, music, OK Go, Oren Lavie
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