- Welcome to SSE 4M, a blog by the Master students in Marketing and Media Management at the Stockholm School of Economics (Handelshögskolan i Stockholm).
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- Communication (22)
- General Interest (20)
- Management (8)
- Marketing (43)
- Media (21)
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- Sweden (11)
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Monthly Archives: July 2010
CSR and Social Media for a Troubled Brand
The last assignment we had in our Sustainability Marketing course last semester was to come up with a proposal for how Vattenfall - Europe’s third-largest energy company which is wholly owned by the Swedish Government – can build trust in the Vattenfall … Continue reading
Posted in Communication, Marketing, Social Media, Sweden
Tagged activists, branding, Communication, community, CSR, engagement, environment, green-washing, Greenpeace, internet, Marketing, Media, Social Media, social responsibility, Sweden, Vattenfall
1 Comment
From a PR-perspective
It is summer and school will not start until another month. Most of us in the class are working as summer interns for different companies or organizations, some are travelling others are taking a summer course. I am one of … Continue reading
Posted in Communication
Tagged Communication, Grayling, interna communication, Investor relations, Market PR, PR
3 Comments
Like buttah?
I am getting a little verklempt. Talk amongst yourselves. I’ll give you a topic: Discuss
Lisa Enckell
Riikka
Eleni Miliou
fredricaxelsson
Marcus Holst
carlsbergx
sofiahjelm
Jules
Pierrefect
Vanessa Meyer
Appelq
sofiejek
mikaelmeijer
Helena Brodbeck
Sofie Karlsson
zelinder
